OUR STORY

How three guys built something real.

CAL Marketing was not built in a boardroom. It was built from bedrooms, garage floors, restaurant shifts, and a shared obsession with building something that actually works.

Chris Kraich at the beginning of his entrepreneurial journey

He chose a different path.

Coming out of high school, Chris Kraich planned to become a police officer. He began working long security shifts to prepare himself for that life, but those hours gave him time to confront an important truth: it was not the future he wanted. Instead of settling into a path that did not feel right, he decided to make a change.

As a teenager, Chris started cold calling local businesses from his bedroom, offering to build their websites and improve their online presence. There was no office or established team. Just a laptop, a phone, and the belief that he could create something of his own. One website became several clients, and CIKVI Creative was born. He was learning by doing before most people his age had decided what they wanted to pursue.

James Wodzinski during the early development of CAL Marketing

He was built for more than a wrench.

James Wodzinski spent his days working as a mechanic, building things with his hands and solving problems most people walked away from. He was good at it. But somewhere between the grease and the long shifts, he knew this was not the ceiling. He wanted to build something bigger than what was in front of him.

When he connected with Chris, he saw a vision that matched his own ambition. He did not simply join a business. He helped build one. His expertise in systems, automation, and technology became the backbone of what would become AIVRYA Intelligence.

Matt Gallagher before founding LIYNO Advertising

He was never going to settle.

Matt Gallagher was working restaurant shifts while thinking about a much bigger future. The long hours taught him discipline, urgency, and how to connect with people, but he knew he did not want to spend his life building someone else's business. Financial freedom was not a vague dream to him. It was the plan.

When the opportunity came to join forces with Chris and James, Matt did not hesitate. He brought the advertising knowledge, drive, and performance mindset that would become LIYNO Advertising. Together, the three of them stopped operating as individuals building separate things and became one unified force. CAL Marketing was officially born.

READY TO GROW

Not every business qualifies. Does yours?

We only take on a limited number of clients each quarter. If you are serious about growth apply now and find out if CAL is the right fit for your business.

Get in Touch

Ready to work with us? Let's talk.

Whether you are around the corner or across the country CAL Marketing is ready to grow your business.

Contact Information

Call Us (845) 957-9261
Business Hours Mon to Fri: 9:00 AM to 6:00 PM EST
Saturday: By Appointment Only
Sunday: Closed
Our Office 334 County Route 49 Unit 103B
Middletown NY 10940 1 hour northwest of New York City
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